http://www.latimes.com/news/opinion/sunday/commentary/la-op-parking17apr17,1,7638212.story
THINKING OUT LOUD / TRAFFIC
The Scourge of Free Parking
By Donald C. Shoup
Donald C. Shoup, a professor of urban planning at UCLA, is the author
of "The High Cost of Free Parking." More information about cash for
parking is available at www.bol.ucla.edu/~shoup.
April 17, 2005
Even if Southern California spends billions of dollars to build a
larger rail system, a big problem will remain: Few commuters will ride
the train if their employers continue to offer them free parking.
Once you buy a car, insure it and have a parking permit, why not drive
to work? That's what most of us do, and it's a choice made much easier
because 95% of automobile commuters in Southern California park free at
work.
Employer-paid parking is the most common fringe benefit
offered to workers, and the cost of all this free parking amounts to
about 1% of national income. Almost everyone who can park free drives
to work, but taking away any fringe benefit is difficult.
There is an ingenious way out of this dilemma: Employers can offer
commuters the option to "cash out" the value of their free parking.
Commuters can continue to park free, but the cash-out option encourages
them to consider alternatives to driving to work alone. Would you walk,
bike, carpool or ride the bus to work if someone paid you to do it?
If employers with more than 50 employees rent parking spaces for
drivers, California law requires them to offer their workers cash equal
to the parking subsidy. The money the employer saves on parking goes to
the commuters who stop driving, so the program costs the employers
almost nothing.
Few people have heard of the law, and the state
has not enforced it. Even so, some companies voluntarily offer their
workers cash to not park, and the results are promising. In one study,
the share of Southern California commuters who drove to work alone fell
from 76% before a cash offer to 63% afterward. The number of cars
driven to work fell 11%. Three times more solo drivers switched to
carpools than to transit, which shows that offering cash instead of
parking can work where public transit is not available. By encouraging
carpools, the offer of cash exploits the vacant seats in cars already
on the road to work.
Employers praised "cash for parking" for its simplicity and fairness, and said it also helped them recruit workers.
The cash-out plan reduces traffic congestion, conserves gasoline and
improves air quality without increasing employers' costs. It gives
commuters a new reason to ride the rails we already have. All these
economic and environmental advantages result from subsidizing people,
not parking.